the early years of the Rebbe’s leadership, he once told the story of two Jews
who were on the subway train when it made its routine stop at Kingston Avenue
and Eastern Parkway. One of the Jews remarked, "This is where the
are Lubavitchers?" the other man asked.
people who believe in Moshiach!" replied the first.
in the early years Lubavitchers believed in Moshiach, today they live it! Ever
since the Rebbe issued his clarion call in late `91 for Chassidim to prepare
themselves and the world to greet Moshiach Tzidkeinu, Crown Heights, capital of
Lubavitch, has been spinning in a whirlwind of Moshiach activity. From the
billowing flags atop the buildings, to the pocket-sized brochures in 770’s
basement, Crown Heights is a place where Moshiach is real.
go on a little tour:
make our way down the streets of Crown Heights, and are greeted by the Rebbe’s
eminent smile, beaming down at us from the "Welcome Moshiach" signs
decorating the houses. The cars too, proudly display the message of Redemption,
through a colorful assortment of Moshiach bumper stickers. And where there are
no cars or houses, there walk people, lively Chassidim on whose yarmulkes
is painted the same important message.
first stop - how not? - is "770," the shul-yeshiva-headquarters-auditorium-etc.,
referred to by the Rebbe on more than one occasion as "Beis Moshiach."
Upon entering its spacious interior, we are met by a setting that is appropriate
indeed, for the sanctuary of Moshiach. There are many things to distinguish 770
from other synagogues and study halls, but we’ll focus our attention on its
Rebbe/Moshiach representations. First, there are the ‘Signs of Moshiach’,
fixed to the wall, high overhead (yet undeniably noticeable), to inform the
newcomer and remind the veteran of some basic aspects of the Moshiach campaign.
Then there are the platforms, one for the Rebbe to address the throngs of people
who gather to hear him articulate the ‘Word of the Living G-d’ (i.e.,
Chassidus), and another for him at which to pray - and always, of course, the
majestic mahogany chair, with the deeply red velvet, for the Rebbe to sit on.
Perched high on the Western Wall is the royal balcony, from which issued forth
the Rebbe’s vigorous encouragement of "Yechi Adoneinu..."
the balcony stands the ‘Moshiach & Geulah Library,’ an extensive
bookcase, lined with an impressive array of Hebrew and English Moshiach books.
It’s mostly from this library where the many Moshiach shiurim that take
place in 770 throughout the day are borrowed.
are many more Moshiach aspects to 770, but the tour-guide is impatient, so we
must move on.
next stop is the bookstore, an indispensable place if one is to acquire
knowledge. Of the oceans of ink that have been spilled on the subject of
Moshiach - in almost every conceivable language - many a tidal-wave has splashed
its way into the city of Crown Heights. Whether you’re a curious skeptic or a
die-hard believer, you’re sure to find material on Moshiach that will quench
your thirst to know. (Not really, because ironically, the more you drink of
these waters the thirstier you become.) As we browse through the bookshelves, we
come across such titles as, "Moshiach," "Awaiting Moshiach,"
"The Age of Moshiach," "To Live and Live Again," and
"The Holy Temple," to name but a few of the fine works in English.
From the Temple’s reconstruction to the awesome Era of Resurrection, not a
stone is left unturned.
for the children there is "To Await Moshiach" (by yours truly),
"What Will the World Be Like," "The Best Call of All," and
more. Parenthetically, to those of you out there who are of generous spirit and
skilled in the art of the pen (or is it the keyboard?), the demand for more
children’s books on this subject is greater than the supply.
available at the bookstore, and in many other stores around Crown Heights and
around the world, is, of course, Beis Moshiach Magazine, the weekly
publication dedicated to bringing the Rebbe’s message of Redemption to the
four corners of the Earth. Filled with insights and essays, stories and sichos,
it delivers, on a silver platter and in two languages, a foretaste of what is
yet to come.
how can we talk about Moshiach without mentioning the Internet? Websites like BeisMoshiach.org,
Moshiach.com, RadioMoshaich.org, Otzar770.com, Kabbalah.tv,
my own Cabalah.org, and many more, bring the Redemption directly to your
home or office. As for virtual reality, there’s the fascinating, new video,
"A Deeper Reality." The only thing left for Moshiach to do, is to
remove the "virtual."
Moshiach is not just for the eyes. The ears too must play their role in
welcoming the most awaited person ever to walk the face of this Earth. So G-d
sent Moishe (Ezaguie), to take the Jews out of Galus through the medium
of "Radio Moshiach and Geula," 1620-30 on your AM dial (or online at RadioMoshaich.org).
This unique station airs 24 hours a day, 6 days a week, and can even be heard in
is much discussion among classic Torah commentators regarding the manner in
which Moshiach is to make his appearance. Every Motzoei Shabbos though, at 10:00
pm and then again at 2:00 am, he is in the air, with Rabbi Shmuel Butman’s
"Moshiach in the Air," 570 on your AM dial.
most significant development of the Moshiach campaign, perhaps, are the many
study-sessions that have been established throughout Crown Heights, and indeed
the entire world.
trouble putting your thoughts down on paper? Call QuiteWrite CO., at
718-771-9612, or email to Zushe@juno.com. (Articles, essays, Hebrew/English
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