just last week reached the milestone of the three-hundredth issue of Beis
Moshiach, which so happened to coincide with the International Kinus
HaShluchim, it is appropriate to pause for a moment and make a cheshbon
ha’nefesh, to remind ourselves of why Beis Moshiach was
established in the first place. Is Beis Moshiach living up to and
fulfilling its stated purpose? Is there anything we can do to make it
very concept of a magazine or newspaper is somewhat at odds with
traditional Jewish thought. Yiddishkeit is not something that is
timely or dated, in the sense that it is subject to change. As Jews, we’re
supposed to be concentrating on "Where you have come from, and
where you are going." Who created us, and for what purpose? What is
the ultimate goal we’re trying to achieve?
periodical, by its very definition, deals with breaking news, things
that pertain only to a specific period of time. For that reason, the
articles in a newspaper or magazine aren’t usually very deep, as the
subjects they cover are soon outdated. The shelf life of a newspaper is
not very long, and it usually ends up in the trashcan in a matter of
a very good reason (aside from the technical) why there weren’t any
periodicals in the olden days. In previous generations, people were less
megusham (coarse) and superficial. They focused more on the past
and the future, and were less interested in what was going on right now.
Whatever spare time they had was spent learning Torah, or acquiring
wisdom that had staying power. Why waste time on something that a few
days from now will have already lost its relevance?
however, the generations have deteriorated, and we are living in
superficial times. But this is all part of G-d’s plan, for the purpose
of bringing G-dliness down into even the lowest levels of existence.
Since our basic responsibility to "establish a dwelling place for
G-d in the lower worlds" and disseminate the wellsprings of
Chassidus outward hasn’t changed, new methods and techniques are
required. This is especially true in the seventh generation, when our
primary shlichus consists of completing the process of bringing
the Divine presence down to earth.
of this, we need to bring the Rebbe Melech HaMoshiach’s teachings down
to new levels, through means that were formerly considered too
superficial or light. Because we aren’t intellectual giants, we can
now read a magazine or periodical and acquire the same eternal wisdom of
Torah and Chassidus that our predecessors accessed in a more serious
this sense, a periodical has a distinct advantage over a book, which is
generally regarded with more permanence. Every week we wait for our copy
of Beis Moshiach to arrive, to see what’s new and what’s
going on. At the same time, the subject matter never becomes outdated,
and previous issues are just as pertinent and timely as the day they
any cheshbon ha’nefesh made by Beis Moshiach is
intimately connected to the International Kinus HaShluchim, which is now
meeting. For in fact, we are all shluchim of the Rebbe MH"M
("each and every member of this generation"), and all of us
are equally obligated in "the only thing that remains in the
service of shlichus: to actually greet Moshiach Tzidkeinu"
(Shabbos Parshas Chayei Sara 5752).
has been nine years since the Rebbe shlita uttered his prophecy
of imminent Redemption. At the time, the Rebbe emphasized the certainty
of his prophecy, stressing that it must be fulfilled and cannot be
altered, as it is G-d’s word. Not only has "the time for your
Redemption arrived" and we are standing on the very threshold of
the Geula, but the "Days of Moshiach" have already
begun. The existence of Moshiach in the world has already been revealed;
the Nasi of our generation is the Moshiach of our generation, and
we can already perceive how he is "waging the battles of the L-rd,
and is already victorious in many aspects." The various elements of
the Redemption are already in place, and all we have to do is our
eyes." The requirement that Moshiach will "build the Beis
HaMikdash in its place" has already begun to be met, with the
Rebbe having laid the cornerstone for the expansion of 770. Likewise,
the "ingathering of the exiles" is already starting, with
thousands of Jews arriving in Eretz Yisroel. As the Rebbe also
explained, the prophecy of "and they shall beat their swords into
plowshares" has also begun to be fulfilled, as evidenced in the
United Nations almost nine years ago. All "42 journeys" have
already transpired, and the Jewish people are poised to enter Eretz Yisroel.
In short, the only thing left to do is greet Moshiach Tzidkeinu, so he
can carry out his shlichus and take us out of exile.
us now try to recapture our mindset of a few years ago. Try to remember
what it was like when we first heard the Rebbe speak of these things. It
was like fire! The feeling after every farbrengen was
indescribable. The Rebbe MH"M brought us, willingly or otherwise,
into the Days of Moshiach. He made us live with Moshiach, breathe
Moshiach in the air. From week to week the intensity grew. Every farbrengen
had the same effect. We were blown away!
accepted the Rebbe’s words with complete emuna and bitachon.
Our enthusiasm was boundless. Hashem had remembered His people and at
long last we were going out of Galus. The Rebbe commanded us to
"announce and publicize" the news, assuring us that "the
world is ready." And indeed, we responded to the Rebbe’s call
with signs and billboards, advertisements, pamphlets, and stickers. Our
Mivtza Tanks were decorated with banners –"Get Ready for
Moshiach" – under the Rebbe’s picture, "Baruch HaBa
we weren’t reticent about identifying the Rebbe as Moshiach, either.
Massive campaigns were conducted to gather signatures accepting the
Rebbe’s sovereignty. If you recall, the Rebbe’s response to doing
this had been "It depends on Chabad in each location" –
i.e., "I’m not going to tell you what to do, but feel free to do
as you wish…"
on Yud Shvat 5753, there was no one who could doubt that we were
witnessing an official "coronation." The whole world held its
collective breath as the Rebbe openly encouraged the holy declaration of
"Yechi Adoneinu Moreinu V’Rabbeinu Melech HaMoshiach L’olam
Va’ed!" For Yud-Alef Nissan 5753, the message was
further conveyed in pamphlets put out by the Lubavitch Youth
Organization in Eretz Yisroel, as everyone around the world was
encouraged to accept the Rebbe’s sovereignty and say "Yechi,"
and increase in mitzvos to hasten the Geula.
after Zach Adar 5752, and even after the second Zach Adar in 5754, we
all withstood the trial and remained strong. The revolution the Rebbe
had ignited continued to burn with even greater intensity. The whole
world was amazed by how thousands of Jews could continue to believe –
in the face of "reality" – that the Rebbe would live
forever, and that any minute he would "rise up like a lion" to
redeem the Jewish people and usher in the Messianic era. The fact that
Chabad Chassidim believed this even more than they believed that the sun
would rise the next morning was broadcast and publicized all over the
world. Everyone, it seemed, was being drawn into the Moshiach fervor.
then, the unthinkable happened. On Gimmel Tammuz 5754 we faced the
ultimate trial. For a brief moment it seemed as if all our hopes and
dreams had been dashed against the wall of "reality," and we
had reached a situation of "the eulogizers had eulogized, and the
embalmers had embalmed." Was the Rebbe not going to live forever,
G-d forbid? Was it possible that Moshiach would arise "not from the
complicate matters even further, there were some Chassidim who were
quick to announce, "We made a mistake," while attempting to
pull down the entire banner of Yechi. These were the same
Chassidim who only a few weeks before had been firm in their conviction
that "Whoever doesn’t believe the Rebbe will live forever might
as well throw his tallis and t’fillin into the
ocean." (This is an actual quote that circulated in the media, the
idea behind which is entirely antithetical to Yiddishkeit. I only
mention it to show the level of enthusiasm prior to Gimmel Tammuz.)
if waking from a state of suspended animation, a faction that had long
wanted to forget about the whole Moshiach issue and return to the
Lubavitch of old began to hold forth publicly. Things got so bad that an
newspaper article even appeared under the heading "Chabad
Spokesman: Declaring the Lubavitcher Rebbe Moshiach a Grave Error"…
yet, it was precisely then that the essence of Lubavitch was revealed in
all its purity, an essence that can never change, that is not subject to
outside forces or circumstances, and is entirely independent of Chabad
leaders or spokesmen. This is the essential emuna of all who are
called by the name of Lubavitch, which completely transcends logic,
rationality and the natural order.
world was astounded as Lubavitch continued to declare, and more
vehemently than ever, that the true reality is determined only by Torah,
Toras Chayim and Toras Emes:
Rebbe is chai v’kayam eternally, in a physical body. At any
moment he will usher in the full and complete Redemption. We continue to
appeal to everyone in the whole wide world: Believe in the Rebbe and his
prophecies, and accept his sovereignty with the declaration of Yechi
Adoneinu Moreinu V’Rabbeinu Melech HaMoshiach L’olam Va’ed!"
holy declaration of "Yechi" continues to be heard with
ever increasing volume. Rather than becoming more faint after Gimmel
Tammuz, it is growing louder all the time.
the same time, the longer the nisayon continues, the harder it
gets. Ad Masai? How long can it go on? Whoever imagined that in
the year 5761 we would still be before the complete Redemption?
is especially distressing in light of the present situation in Eretz
Yisroel, which makes it seem as if we’re moving in the opposite
direction. But of course, all this was foreseen by the Rebbe, who warned
us what would happen if we didn’t follow the Shulchan Aruch
with regard to security. What we are seeing now is only the fulfillment
of the Rebbe’s admonitions. But these things did not have to
happen in the literal sense, because a negative prophecy does not have
to be fulfilled if the people do teshuva. (We see this from the
story of Ninvei, which was not destroyed even after Yona’s prophecy.)
We must continue to have full faith in the Rebbe’s prophecy for good
about the coming Redemption, which G-d must fulfill, as well as the
Rebbe’s assurance that "the Guardian of Israel neither slumbers
nor sleeps" and "Eretz Yisroel is the safest place in
is axiomatic in Yiddishkeit that every nisayon, even the
most difficult, is not the reality, contrary to how it appears on the
surface. A nisayon exists only to the human eye. The Torah of
Life and the Torah of Truth is immutable. It doesn’t bend or
capitulate, no matter how formidable an obstacle may appear.
Rebbe told us what reality is, and encouraged us never to become
discouraged. What the world thinks is reality is not reality, and
the world is now sufficiently refined and ready to hear the truth.
these last few moments of Galus we must remain strong. Despite
our dwindling patience, we’ve got to fulfill the Rebbe’s
expectations of us. For any minute now we will merit to see the
"king in all his splendor," in the true and complete
Redemption with Moshiach’s revelation.
we will emerge victorious, because "greeting Moshiach
Tzidkeinu in actuality" is the primary role and shlichus of
our generation, and all of us are the Rebbe’s shluchim. As the
Rebbe explained many times, the gematria of "shliach,"
with the addition of ten (alluding to the ten powers of the soul), is
the same as Moshiach, as the function of a shliach is to utilize
all his powers to that end.
is also the stated function of Beis Moshiach magazine, which has
now, baruch Hashem, published its three hundredth issue. Perhaps
more than anything else, its overwhelming success demonstrates that
nothing can prevent us from attaining our goal.
purpose of Beis Moshiach magazine is to raise awareness and
encourage every member of our generation to fulfill our unique
historical shlichus. It is a total, comprehensive mission that
will only be completed when the entire world accepts the Rebbe’s
sovereignty, follows his directives and guidance, and believes in his
message of "Moshiach Now!"
in the "Beis Moshiach family" is working toward this
goal: writers, editors, translators, as well as everyone involved in its
technical production and distribution. Week after week, it reminds us
that "The only thing left to do in the service of shlichus
is to actually greet Moshiach Tzidkeinu."
Moshiach magazine is one of the
primary conduits through which the Rebbe’s will is now being
fulfilled. And rest assured that the Rebbe will ultimately
prevail, as he stated, "Der Rebbe vet oisfiren."
the merit of Beis Moshiach (and all the mosdos connected
with it, such as Hachnasas Orchim, etc.), the topic of Moshiach
is kept on the front burner. Everyone can live with the Rebbe Melech
HaMoshiach and be conscious of the fact that Moshiach is not a subject
of the past, G-d forbid, but of the present and future.
the merit of Beis Moshiach, thousands of Jews are writing to the
Rebbe and receiving answers through the Igros Kodesh. Thousands
of Jews are becoming mekushar, and in turn, transmitting the
Rebbe’s message of Geula even further.
main point, of course, is that Beis Moshiach accomplishes this
with ahavas Yisroel, striving to accentuate the positive. Beis
Moshiach does not issue attacks, even while refusing to yield an
inch in the "battles of Hashem" of Melech HaMoshiach…
intention is not to pat ourselves on the back. Rather, we wish to reach
out to each and every Jew with love and brotherhood, and invite everyone
to join us in holy work! Spread Beis Moshiach magazine around!
Get all your friends and acquaintances to read it and subscribe! Make
sure the Rebbe’s message of Geula gets through undiluted,
unadulterated and in its full strength. There’s no need to compromise
the Rebbe’s words in order to be accepted by others. We don’t have
to lower our profile or try to appear like others. The plain,
unvarnished truth will ultimately prevail, because the power with which
we operate is not our own, but the Rebbe’s.
course, I do not wish to imply that Beis Moshiach magazine can’t
be enhanced. We’re only human beings, and there are always ways to
improve. Constructive criticism and suggestions are always welcome.
is sincerely hoped that all our readers feel they are part of one big
family, the Beis Moshiach family. May we merit to have really big
news to report in next week’s issue, the true and complete Redemption,
under the boldfaced heading:
Adoneinu Moreinu V’Rabbeinu Melech HaMoshiach L’olam Va’ed!"